You are a brand.

An overview on what it takes to composite a ‘brand’, this workshop will focus on enabling participants with an idea to conceptualize and articulate their own brand's verbal and visual identity.

Facilitator:

Nathalie Fallaha is the founder and catalyst behind vit-e branding & digital agency (since 2000). She completed her bachelor of Graphic Design at the American University of Beirut, then pursued her Masters in Communication Design at Central Saint Martins in the UK. She taught Graphic Design, Critical Thinking and Typography at the Lebanese American University. She is a board and founding member of the Beirut Creative Cluster. She was awarded the Lebanese Design Entrepreneur of the Year in 2008 by the British Council. In 2011, she co-founded Alephya, a lifestyle brand focusing on the creation and dissemination of a new oriental aesthetic.

From 16 to 24 January, GAIA-Heritage is hosting a weeklong event of activities In Mar Mikhael within the EU-funded project MEDNETA. The event includes Toolbox: a series of free workshops for artists, craftsmen and designers.

Toolbox will be happening over 3 days: 22, 23 & 24 of January.

Day 1 will expose creatives to new technologies and innovative techniques

Day 2 will provide creatives with the needed entrepreneurial, and marketing skills to create their own businesses.

After the first two days of training artists, craftsmen and designers will spend Day 3 collaborating to create products and their respective business plans and present them to a jury. Members of the jury include: Kafalat, RDCL - Rassemblement de Dirigeants et Chefs d'entreprises Libanais, UNESCO, a design market expert and a design process expert.

To participate on Day 3, creatives need to have attended a minimum of 2 workshops on Days 1 and 2 and sign up at the IGA premises by 12pm on Day 2.

By the end of 2015, these products will be further developed between the artists, craftsmen and designers of MEDNETA’s partner cities (Athens, Tunis, Valencia, Florence and Hebron) and exhibited around the Mediterranean.

InMarMikhael