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YouTube Advertising from Beginner to Advance

Timedate16 No upcoming event dates

Venue16 Golden Tulip Serenada Hamra, Hamra, Lebanon

Venue

Golden Tulip Serenada Hamra

1st Floor, Golden Tulip Serenada Hamra
Hamra, Lebanon
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Description

Part 1: (From: 9:30 AM till 12:30 PM)

By creating and curating a YouTube channel, you can build your online identity as you share your content with the world. In this workshop, you will learn how to set up a visually compelling new YouTube channel, build up your subscriber base, and convert clicks into action or commerce. Throughout the course, we will share the essential strategies for channel creation explaining how to design artwork for your channel and shares tips for using YouTube cards and captions. We also will dive into building a YouTube community, managing your channel in Creator Studio, live streaming, and more.

Topics include:

  • Relevant YouTube trends
  • Managing multiple channels
  • Channel creation essentials
  • Designing watermarks and channel icons
  • Uploading video content
  • Creating and managing a playlist
  • Uploading custom captions
  • Promotion strategies for a YouTube channel
  • Interacting with your community
  • Working in Creator Studio
  • Live streaming on YouTube
  • Signing up for the YouTube Partner Program


Part 2: (From 1:PM till 4:30 PM)

In this Workshop, we will show you how advertising works on YouTube. We will also demonstrate how to upload videos, create campaigns, set a budget, and target the right audience using Google AdWords. We will also explain how to create ad groups and target users by demographics. We will also show you how to measure the performance of your video content and then make adjustments based on the analytics.

Topics include:

  • Uploading a video to YouTube
  • Using Google AdWords
  • Creating engaging video ads
  • Create a new campaign
  • Scheduling ads
  • Creating an ad group
  • Configuring biddings
  • Targeting by demographics
  • Creating and managing ads
  • Adjusting ads based on analytics
  • Tracking conversions
  • Monetizing your work on YouTube

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Target Group

  • Social Media Marketers
  • Communicators
  • Business owners
  • Enthusiasts who are keen on learning social media advertising
  • Bloggers
  • Content marketers
  • Digital marketers
  • Advertisers
  • Any professionals desiring increased digital savvy.

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Certificate of Attendance

Participants who satisfy the course requirements will receive the following:

1. An online Certificate of Attendance

2. An online Digitalk membership Profile. (www.DigitalksBeirut .com/YourName)

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Tickets also available at:

Ihjoz (Online)

Malik's - All Branches

Libanpost

Khoury Home - All Branches

Cash United

Bank Audi - All Branches

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For more information: 

Mobile Number: 71031328

Facebook Messenger > https://www.facebook.com/FreelanceTree/

Organizer

Digitalks | Beirut


ABOUT US

Digitalks was founded to host conversations around the globe that explore key issues facing our society as technologies transform the way we connect, communicate, collaborate and relate to each other.

Digitalks enables you explore your personal and professional passions by helping you connect with a community of your peers based on both geography and areas of interest.

We exist to ensure that the world of Social Media does not become an echo chamber of self-reinforcing thoughts, but is instead fueled by diversity of opinion and perspective.

OUR MISSION

Digitalks' primary mission is to expand digital media literacy, promote standard technologies, encourage ethical behavior and share best practices. We bring together journalists, publishers, communications professionals, artists, amateur media creators, citizen journalists, teachers, students, tool makers, and other interested collaborators.

Essentially the people who create and consume media who have an interest in seeing the 'media industry' evolve for everyone's benefit.

We are more than just USERS, we are the reason the tools exist – we are the people who communicate our thoughts and ideas near and far.

Let's shape the future together! Join the Digital Talk!

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