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How to communicate with impact in companies: external and internal communication

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Venue16 BLC Bank Learning Center , Beirut, Achrafieh, Sassine Square, Lebanon


BLC Bank Learning Center

Karam Building, 1st floor ((Joseph Eid Femmes Building), Independance Str.
Beirut, Achrafieh, Sassine Square, Lebanon


BLC Bank Learning Center: Karam Building (Joseph Eid Femmes Building), 1st floor, Independence Street, Ashrafieh, Beirut, Lebanon: 1. Coming from Sodeco, heading towards Sassine Square, building to your left 2. Coming from Sassine Square, heading towards Sodeco, building to your right Parking options near the Learning Center: 1. On the park meters on the side of the road 2. In the parking available next to Hardees (facing FedEx Kinko's) 3. In the parking facing the bifurcation of Rizk Hospital on your road from hotel Alexandre 4. In ABC Ashrafieh parking, level L3 (exit from food court to the Learning Center)
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Communication remains a big challenge for entrepreneurs, how to communicate? how to reach the client? what is the message? which channel to use and so many other questions.
what matters is "How to communicate with impact in companies", join the session to understand how to better communicate at both the external and internal level.

BLC Bank's Business Power Sessions are intense, clear, effective and information rich, business networking breakfasts.

Session Outline

Corporate communication is today distinguished as an autonomous discipline, at the heart of the company's management. It imposes itself by its trades and its body of rules like any other function of the company. The objective of the session is to study the various aspects of a discipline in important transformation:

Acquire the fundamentals of business communication and essential methods applied by the experts

Learn how to build a communication plan, set targets and messages, move from strategy to application and evaluate work done

Know the principles of relations with the press and other parties

Bring specific knowledge and know-how into an operational objective

Tina ROUSSE Biography

After 13 years gaining marketing expertise in retail and distribution pioneer enterprises, amongst which Fawaz Holding, BHV and ABC, Tina placed her know-how at the service of brands’ ambitions in June 2015 when she opened her own marketing agency: Tina Rousse Consultancy.

Tina helps businesses in reshaping their products and services marketing techniques, building a brand image which puts the customer’s satisfaction at the center of every initiative.

Every day since September 2002, challenging brands were creatively developed under her leadership to increase their equity, leading to market pull and long-term sales. She has recruited and coached marketing teams, turning them into strategically high-performing professionals in line with each organization’s goals.

Tina holds two Masters: Business & Management (USJ) and Marketing (ESA). She teaches marketing and fashion business (ESMOD Beirut), as well as corporate communication (Master Information & Communication-USJ).

Tina Rousse Consultancy offers creative and tailored marketing services to all types of businesses: marketing strategies, branding, direct marketing, digital and social media, bloggers and influencers outreach, marketing trainings.

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BLC Bank is focused on its vision of becoming a Bank of reference and is actively involved in financing economic sectors which have a lasting effect on national growth and sustainable development. Thus, the Bank is committed to SMEs, Women, Green Initiatives and innovative technology.

Within its commitment to SMEs, BLC Bank launched the SME Business Solutions, a program that provides tools, resources and opportunities for SMEs to develop. In this scope, BLC Bank created the “SME Academy” and launched the

Within this context, BLC Bank honors entrepreneurs who have achieved significant success in the region through the Brilliant Lebanese Awards, for the 3rd consecutive year in 2014.

Moreover, BLC Bank reaffirmed its position as a leader in the women’s segment through the We Initiative ( which offers financial and non-financial services, ranging from learning and development to market exposure, networking & mentoring.

As a responsible corporate citizen, BLC Bank is dedicated to its employees, clients, community and the environment through a broad CSR “Boomerang” program.

Finally, as a pioneer in innovation, BLC Bank launched HEY! a revolutionary mobile payment solution. Designed with both the merchant and the user in mind, HEY! is the fastest, simplest, safest and most cost-effective way to pay, get paid and transfer money.

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