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Establishing Design As Driver Of Innovation

Timedate16 No upcoming event dates

Venue16 Brandcell Offices, Beirut, Lebanon


Brandcell Offices

Eschmoun Building - 9th floor, Bechara El Khoury
Beirut, Lebanon


Damascus Road (On the way towards Downtown Beirut)- Eschmoun Building - 9th Floor. It's a tall white building on the right, across the street from Caffé Tomatic; just before arriving to Falafel Sahyoun. Parking available in the building.
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You've heard about the potential of design to improve or radically disrupt business. Academics as well as practitioners have been writing and sharing stories on the topic for more than a decade now. You have probably tried it and realized how complex it is to introduce and establish a design-led approach to innovation in a large organization. You are not alone in this struggle. At Livework we have developed a 5-year research involving dozens of large corporations that have opted to introduce design, to understand why such process is so difficult and what can we do to facilitate it. The half day workshop aims at sharing best practices in innovation and key learnings from some of the most advanced companies in this space. The session will be highly hands-on enabling participants to reflect on their individual organization and generate a possible roadmap for improvement that highlights critical hotspots and opportunities.

This workshop is not just for design leaders. Business Owners, Entrepreneurs, Design Managers, Product Managers, Marketing, Operations and Innovation Leaders will all find the workshop an invaluable set of tools to align a team or organization on a collaborative path towards innovation.

Workshop Key Takeaways:

  1. Confidence in your ability to be innovative
  2. Experience new ways of working and collaborating in cross-disciplinary teams
  3. An appreciation of the power of building empathy for users - from internal staff to customers
  4. An understanding of the key tenets of human-centered design
  5. Frameworks and activities that you can practice with your team
  6. The potential of the team or organization, unlocked!


Brandcell | Business Design + Innovation Verified32

Brandcell is the first holistic business design consultancy firm offering strategic business and service design solutions to respond to client's challenges.
Brandcell strives to raise the standards of businesses and brands in the MENA region to world-class benchmarks and encourage the entrepreneurial spirit of the area via collaborative methods.

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