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Facebook and Instagram Advertising Workshop

Timedate16 No upcoming event dates

Venue16 Beirut Digital District (BDD), Beirut, Lebanon


Beirut Digital District (BDD)

BDD1499, Nassif Al Yazji Street Bachoura
Beirut, Lebanon
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The Ultimate Facebook & Instagram Advertising Workshop

We will be walking you through Social Media advertising, Facebook Business Manager, Facebook Power Editor, and Instagram advertising techniques needed for everyday advertising.

From Clickable Photos, Free Shutterstock Images for your ads, Facebook Forms, to creating your defined audience, and professional Facebook and Instagram advertising techniques, so you can reach your right audience every time !

P.S: If you are not familiar with the outline of this workshop, then you should definitely attend with us!

Topics Include

1. Facebook Advertising Overview

Understanding the Facebook advertising platform

Navigating the Tools: Ads Manager, Power Editor,..

2. Managing Ads and Campaigns with Power Editor

The structure of advertisements

Creating ads and campaigns

Managing ads and campaigns in bulk

Using Excel to manage campaigns in bulk

Bulk uploading ad images

Organizing campaigns

Understanding bid nuances

3. Manage Pages with Power Editor

Using published and unpublished page posts

4. Creating Custom Audiences

Creating a custom audience in Ads Manager

Creating a custom audience based on web traffic

Creating a lookalike audience

Using custom audiences in ads

5. Advanced Power Editor Features

Creating duplicate ads with different targeting

Create duplicate ads with different images

Move ads between accounts

6. Using a Conversion Pixel

Creating a conversion pixel

Modifying conversion pixel parameters

Installing a pixel with Google Tag Manager

Optimizing for conversions

7. Facebook Business Manager

Setting up your business on Facebook

Navigating the interface

Understanding roles and setting permissions

8. Facebook Retargeting

Understanding Facebook retargeting

Using a third-party retargeting platform

Overview of third-party providers

9. Creating Sign up Form

10. Advertise on Instagram

11. Blueprint Facebook Certification

Target Group

  • Social Media Marketers
  • Communicators
  • Business owners
  • Enthusiasts who are keen on learning facebook and instagram advertising
  • Bloggers
  • Content marketers
  • Digital marketers
  • Advertisers
  • Any professionals desiring increased digital savvy.

About the Trainer

Our Trainer is a consultant, speaker, and expert in the field of Digital & Social Media Marketing. He worked as the Digital Marketing Strategist for several companies including USEK University, Zaarour Club, Star Academy and hundreds of others in different industries. He manages the complete Digital Marketing Strategies including: Online Advertising, Mobile Marketing and Social Media advertising of several platforms. As a trainer, he has developed and delivered workshops to corporations in the areas of: Facebook advertising, SEO, SEM, Online PR, Social Media Marketing & Advertising, Online Personal Branding and LinkedIn Sales. Our Trainer possesses leading certifications, such as: Facebook for Business Right Service, HootSuite Certified Professional, EduPristine Digital Marketing Certification, and many more

Booking Information

17th of December, 2016

From 9:00 AM till 5:00 PM

Location: Beirut Digital District, Downtown Beirut

For more information: 76730731



Adaptous provides practical workshops in business and technology. Adaptous shares the belief that working professionals and students need not only to grasp knowledge, but also live the relevant experience.

We provide practical workshops in the fields of Information Technology, Management, and Telecommunications.

Three values constitute the core of our business:

1. Integrity: What we do, we truly do
2. Customer Passion: commitment in heart and mind
3. Innovation: embracing new effective tools

Adaptous is a Canadian based company, with local presence in Lebanon (Middle East). For more information about what we do, you can check our website:

You can reach us anytime for any question or consultancy at:

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